The Benefits of a “Data First” Business Approach in Uncertain Times


On-Demand Webcast

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Cost: Complimentary

Sponsored by:


While it’s too early to predict the long-term impact of the current economic downturn, trends are starting to emerge that would indicate paradigm shifts in insurance shopping, distribution channels, and additional competitive risks. Companies that fare best during a recession are those who take steps to prepare, consider long-term implications and focus on maintaining growth and profitability through a recession. Shifting to a “data first” business acquisition strategy can drive up policy conversion rates, while at the same time ensuring that you are improving underwriting profitability, even during a time of economic uncertainty.

Join this complimentary webcast to learn how your organization should respond to the current economic and social climate and leverage data to maintain and increase profitability. You will also understand:

  • The impact of COVID-19 and potential future implications on your business and customers
  • Who is the most affected in the insurance distribution channel
  • How to improve your competitive position and profitability in uncertain times
  • How to employ a “data first” business models with successful partnership structures




Matt Wiley | Channel Development & Alliance Management Lead| Equifax Insurance Solutions

Matt Wiley enjoys helping clients make more informed decisions through the use of unique and differentiated data. He has spent the majority of his career in the insurance industry, gaining expertise in the areas of underwriting, data analysis, and software implementation. While insurance and data is his primary job function by day, Matt also enjoys playing golf, mountain biking, and coaching lacrosse.

Michele Cook | Principal Product Manager | SambaSafety

Michele Cook has nearly 20 years of experience working with the largest personal lines and commercial insurance carriers in North America. Michele’s expertise as a Sr. Product manager is focused on proactively delivering accurate data to the underwriting community to gain better insights into driving behavior while uncovering hidden risks. Michele has built and managed some of the most well-known products utilized today that have become industry standards.