An 'efficient' approach to connecting students with insurance careers

According to the Pew Research Center, nearly 10,000 baby boomers retire each day in the U.S., and about 25% of them leave positions in the insurance and financial services sector. (Photo: Shutterstock)

For years, Anita Nevins watched as insurance-industry conferences and events suffered from dwindling attendance. “[It was] a struggle to get agents and brokers out of their offices,” she recalls. Around 2009, the founder and CEO of Direct Connection Advertising & Marketing found a savvy solution to reach office-bound insurance professionals by venturing into the virtual event space with the creation of Spark Online Events.