Balancing automation in claims. Despite the benefits of automating claims, not everyone embraces this change. Insurers must learn to balance empathy against the fear of using new technology. (Photo: Shutterstock)

At this point in time, it has become accepted that automation is either on its way to your industry or has already arrived. For many auto insurers, automation has not only arrived but has transformed the overall claims process for the better. It’s a win-win situation for both insurers and customers, with automation helping insurers do their jobs more efficiently and providing more convenience for their customers. Insurers who have effectively implemented automation into the claims process can possibly have huge benefits across the board, especially when it comes to reducing operating costs and increasing customer satisfaction.

So, accepting that automation is here to stay, it’s important to examine the most effective ways for insurers to implement it if they aren’t doing so already.

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