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The similarities between an actor's approach to an audition and a producer prospecting is more similar than what you may think. (Photo: Shutterstock) The similarities between an actor’s approach to an audition and a producer prospecting are more similar than what you may think. (Photo: Shutterstock)

If a producer has a 90% retention on their book of business, they’ll lose roughly 10% of their revenue, through attrition, every year.

Even with a 95% retention rate, your book of business will drop by 25% in just five years. In order to grow your book, first, you need to learn how to maintain it, which can be extremely challenging if your retention starts to slide.

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