Thank you for sharing!

Your article was successfully shared with the contacts you provided.
The similarities between an actor's approach to an audition and a producer prospecting is more similar than what you may think. (Photo: Shutterstock) The similarities between an actor’s approach to an audition and a producer prospecting are more similar than what you may think. (Photo: Shutterstock)

If a producer has a 90% retention on their book of business, they’ll lose roughly 10% of their revenue, through attrition, every year.

Even with a 95% retention rate, your book of business will drop by 25% in just five years. In order to grow your book, first, you need to learn how to maintain it, which can be extremely challenging if your retention starts to slide.

Want to continue reading?
Become a Free
PropertyCasualty360 Digital Reader.


  • All PropertyCasualty360.com news coverage, best practices, and in-depth analysis.
  • Educational webcasts, resources from industry leaders, and informative newsletters.
  • Other award-winning websites including BenefitsPRO.com and ThinkAdvisor.com.

Already have an account?



Join PropertyCasualty360

Don’t miss crucial news and insights you need to make informed decisions for your P&C insurance business. Join PropertyCasualty360.com now!

  • Unlimited access to PropertyCasualty360.com - your roadmap to thriving in a disrupted environment
  • Access to other award-winning ALM websites including BenefitsPRO.com, ThinkAdvisor.com and Law.com
  • Exclusive discounts on PropertyCasualty360, National Underwriter, Claims and ALM events

Already have an account? Sign In Now
Join PropertyCasualty360

Copyright © 2022 ALM Global, LLC. All Rights Reserved.