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Of all the issues that concern the property & casualty (P&C) insurance industry, its ability to attract talent sits near the top. As more baby boomers are set to retire and advances in technology change how the industry operates, it is critical that companies continue to promote their employment brand.

Job seekers have multiple interactions with an organization's employment brand throughout the candidate journey. To better analyze the employment brand at each interaction, the 2019 Fortune 500 Employment Brand Report, conducted by WilsonHCG, split it into four key stages: awareness and attraction, recruitment, candidate experience and employee experience.

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Denny Jacob

Denny Jacob is an associate editor for NU PropertyCasualty360. Contact him at [email protected].