The subject of millennials comes up often in the insurance industry. From climate activism to their market potential for agents and brokers, the industry's stance is shifting as younger consumers enter the field.

But just as the industry's future will depend on millennials, the younger generation will also come to depend on and need insurance — if they aren't already. Like the generations before them, millennials will need insurance to protect their homes, cars, information and much more. The difference between millennials and their older counterparts is how they go about shopping for insurance.

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Denny Jacob

Denny Jacob is an associate editor for NU PropertyCasualty360. Contact him at [email protected].