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Distracted driving is a nationwide epidemic that not only threatens the driver but everyone else on the road. Roughly nine people are killed and more than 1,000 injured every day in the U.S. due to distracted driving accidents, according to the Centers for Disease Control and Prevention. Beyond the human tragedies, it is driving up insurance rates as carriers struggle to manage the growing risks.

While technology is largely responsible for the recent increase in distracted driving cases as people talk, text and even livestream on their smartphones, technology also offers a potential solution to reign them in. The challenge is that a driver may not show signs of distracted driving until the worst happens. The insurance industry needs new tools to help continuously search for those signs that show a driver's vulnerabilities and risks. Using a combination of data intelligence, telematics and vehicle history data can help both carriers and customer curb distracted driving by presenting a clearer view of potentially risky driving behavior.

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