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Preparing for corporate crises. It’s important for companies to build their crisis management team ahead of an incident to ensure they have the right expertise or access to knowledgeable individuals. (Photo: Shutterstock)

When it comes to crisis planning, failure to consider the unexpected magnifies the impact of an already chaotic event. Throw in the use of social media by anyone who may or may not have actual facts, and a company’s reputation can be damaged in minutes.

At the recent Women, Influence, Power & Law (WIPL) event in Washington, D.C., two sessions looked at the steps to navigating a corporate crisis and how to recover once that crisis goes viral through social media.

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Patricia L. Harman

Patricia L. Harman is the editor-in-chief of Claims magazine, a contributing editor to PropertyCasualty360.com, and chairs the annual America's Claims Event (ACE), which focuses on providing claims professionals with cutting-edge education and networking opportunities. She covers auto, property & casualty, workers' compensation, fraud, risk and cybersecurity, and is a frequent speaker at insurance industry events. Contact her at [email protected]

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