No matter the insurance company, the customer ultimately looks to you, the agent, for advice, service, and responsiveness. (iStock) No matter the insurance company, the customer ultimately looks to you, the agent, for advice, service, and responsiveness. (iStock)

Insurance is becoming a highly commoditized product, with an increasing focus industry-wide on reducing costs and building new actuarial models to get product prices down. While this is ultimately good for the consumer, it has made it hard for different issuers and brokers to stand out in the (still) crowded market. So what can you do to differentiate your offering?

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