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Businesses today know that they are not fully operational without a website. A website allows existing and potential customers to understand a company's purpose, find out their hours of operation, read up on success stories and charitable endeavors, and much more.

But simply having a website isn't enough. Consumers expect a website to be secure, be able to answer any questions they might have and be user-friendly, among other aspects. This is a tall task for a business of any size, but it is what users have come to expect in the age of Google, Amazon and Netflix.

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Denny Jacob

Denny Jacob is an associate editor for NU PropertyCasualty360. Contact him at [email protected].