InsurTech Center

Market Insights

Small businesses represent big opportunity for agents, brokers

With some careful planning and outreach, insurance agents can still find opportunity in the small business market.

By Elaine Stattler | September 02, 2019 at 09:00 AM

How can insurance agents and brokers achieve success and grow their small business accounts? Success depends on facing challenges head-on, becoming more attuned to clients’ needs, and offering a higher level of value than ever before, say industry experts. (Photo: Shutterstock)

Let’s face it: Today’s small-business insurance market can be a tough nut to crack for agents and brokers.

Technology, in the form of online self-service, is taking a sizeable bite out of the number of small-business accounts being sold by agents, says Frank Pennachio, partner and co-founder of Oceanus Partners, ReSource Pro Company.

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