Reputational risk factors. Reputational risk is one of the hardest issues to quantify and mitigate. Most mid-sized companies do not have the in-house expertise to assess this on their own. (Photo: Shutterstock)

Customer trust and company reputation go hand-in-hand. When one is damaged, the other is impacted. Proactively managing reputational risk is crucial for any business, particularly because current sentiment makes it easier than ever for years of hard work to vanish.

One-two-three punch

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