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The report found that for the second year in a row, P&C insurance "set the standard for overall social media activity" across all sectors it analyzed. (Photo: Shutterstock) The report found that for the second year in a row, P&C insurance “set the standard for overall social media activity” across all sectors it analyzed. (Photo: Shutterstock)

Businesses today need social media in order to highlight their services, engage with customers, emphasize company initiatives and much more. Companies operating in the property & casualty insurance industry, in particular, need to utilize social media in order to stand out in a crowded marketplace.

Many in the industry wonder what posts should go on social media, how frequently they should post and how much time to devote to it. Every business is different, so there is no clear-cut answer. But all companies should have a social media presence, and posts should range widely in subject matter.

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Denny Jacob

Denny Jacob is an associate editor for NU PropertyCasualty360. Contact him at [email protected]

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