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Consumers can be fickle, and many will change an agent or insurer based on a single negative experience. Discover ways to improve customer experience and build long-term loyalty through technology, engagement and more.

Market Insights

Customer engagement: Breaking with convention

Why the old school ways of running an insurance business are no longer enough.

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Customer expectations. Customers have come to expect one-touch, personalized service from a variety of providers and have those same expectations of their insurers. (Photo: iStock)

In today’s markets, customers are seeking elevated experiences — with services like Netflix and Amazon providing customers with a product at the click of a button, consumers have come to expect that same level of service no matter where they are or with which company they are engaging.

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