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Very often, if you have the opportunity to sit across from someone, your professionalism and sincerity can win them over. (Image: Thinkstock)

When it comes to spending big money, people have traditionally bought face to face. There are lots of reasons. Personally, I don’t think someone is going to buy an intangible like insurance or investments by hitting a key and sending $500,000 or $50,000 or even $5,000 into cyberspace. Business gets done face to face. How are you going to get that initial appointment?


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