For property & casualty insurance agents and brokers, helping clients choose the right insurance plan is about more than finding the lowest cost option.

In fact, a new survey from Chubb, finds 80% of respondents said that agents and brokers should prioritize getting the right insurance policies for protection over getting the lowest price. Furthermore, 54% of successful families and individuals surveyed said that agents and brokers actually lose credibility when they lead with the lowest cost option.

Independent agents/broker uniquely positioned

"Insurance can be very complex, especially for those that are financially successful and have a number of valuable assets that are in need of customized strategies to ensure they are properly protected from a range of unanticipated, adverse events," according to Mary Parsons, executive vice president, sales and distribution leader, of Chubb Personal Risk Services. "One size does not fit all, and independent agents and brokers are uniquely positioned to help clients make sense of all the information available online, so that they can choose the right coverages, with peace of mind."