Digital claims processing. Automation and digital engagement are the price of entry into the new era of automated claims. (Photo: Shutterstock)

The demand for digital innovation is moving quickly into the claims intake process, and not only as a way to make contact centers more efficient and cost-effective.

A new NetClaim survey of TPAs and carriers shows that insurance executives now view the need for greater agility, fraud protection and quality control as key components of their push to innovate the claims intake process, a function that has long been seen as commodified and static is now facing many of the same market forces as the rest of the insurance industry.

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