Thank you for sharing!

Your article was successfully shared with the contacts you provided.
Insurance agent competing for commercial business Did you know that the small business market still accounts for an estimated $100 billion of direct written premium, according to Verisk? (Image: Shutterstock)

It’s difficult to stay competitive in the ever-evolving commercial insurance industry as decreasing premium rates create lower profit margins for insurers. That’s on top of an increasingly cost-conscious, commoditized and fickle market environment.

Insurance agencies need to spend time planning and implementing marketing and sales practices that result in a predictable and sustainable pipeline of new leads and relationships, rather than spending time chasing clients who don’t want or need new insurance.

Want to continue reading?
Become a Free
PropertyCasualty360 Digital Reader.


  • All PropertyCasualty360.com news coverage, best practices, and in-depth analysis.
  • Educational webcasts, resources from industry leaders, and informative newsletters.
  • Other award-winning websites including BenefitsPRO.com and ThinkAdvisor.com.

Already have an account?



Join PropertyCasualty360

Don’t miss crucial news and insights you need to make informed decisions for your P&C insurance business. Join PropertyCasualty360.com now!

  • Unlimited access to PropertyCasualty360.com - your roadmap to thriving in a disrupted environment
  • Access to other award-winning ALM websites including BenefitsPRO.com, ThinkAdvisor.com and Law.com
  • Exclusive discounts on PropertyCasualty360, National Underwriter, Claims and ALM events

Already have an account? Sign In Now
Join PropertyCasualty360

Copyright © 2022 ALM Global, LLC. All Rights Reserved.