Leveraging social media to help clients navigate claims

Social media provides carriers with another means to contact their policyholders, but not everyone is equally ready to adopt this type of communication. (Photo: Shutterstock)

Social media has certainly impacted the personal and business lives of Americans. Moreover, it has changed the way we respond to natural disasters or extreme weather events.

When it comes to insurance, particularly for those events where insureds have suffered a loss and need to file a claim, social media has become an important and valuable tool. During Hurricanes Florence and Michael, social media channels such as Facebook, Twitter, LinkedIn and others were full of videos, comments and micro-blogs showing real-time coverage of damages.