Leveraging social media to help clients navigate claims

Using a multi-channel approach to reach policyholders provides them with access to valuable information before, during and after a loss.

By Maureen Westling | December 26, 2018 at 12:00 AM

Social media and claims

Social media has certainly impacted the personal and business lives of Americans. Moreover, it has changed the way we respond to natural disasters or extreme weather events.

When it comes to insurance, particularly for those events where insureds have suffered a loss and need to file a claim, social media has become an important and valuable tool. During Hurricanes Florence and Michael, social media channels such as Facebook, Twitter, LinkedIn and others were full of videos, comments and micro-blogs showing real-time coverage of damages.

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