Rather than crafting a universal message, the industry would do well to highlight some of its strongest features: it's a flexible, relatively stable industry with an abundant number of career advancement opportunities that helps people at their worst times. Rather than crafting a universal message, the industry would do well to highlight some of its strongest features: It's a flexible, relatively stable industry with an abundant number of career advancement opportunities that helps people at their worst times. (Photo: Denny Jacob)

For as long as I've covered the insurance industry, few topics generate as much chatter as millennials do. It's no secret how integral they'll be to the industry's long-term success, but the question of how to attract and retain them continues to elude many.

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