Mastering the 1-2-3 of cybersecurity

Data fuels artificial intelligence, and insurers are concerned about the security of the information that drives these capabilities. (Illustration: Dan Page)

As artificial intelligence (AI) transforms the insurance sector, forward-thinking insurers are using new technologies to change how they build policyholder relationships and deliver service. They’re establishing a voice-first presence so they can communicate with the growing number of customers who use AI-assistant devices like Amazon Echo and Google Home. AI allows insurers to quickly respond to quote requests, send out personalized welcome messages, claim prevention tips, catastrophe alerts, claim status updates, appointment reminders and much more.

Data fuels AI, and when used intelligently and ethically, data can provide an incredibly positive experience for policyholders. When properly used, data and AI allow companies to reach out to customers at critical points along the policyholder journey, seamlessly providing service and information just when customers need it the most and strengthening the bond between the insurer and policyholder, reducing costly churn and increasing the lifetime value of the relationship.