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Woman with bullhorn speaker Some agents & brokers may feel uncomfortable with the idea of “becoming a celebrity.” But raising your professional profile in your marketplace only involves making yourself someone who community members associate with valuable, insightful insurance advice and guidance. (Photo: iStock)

Independent insurance agents and financial advisors, like all entrepreneurs, can’t grow their businesses if no one knows about them.

In order to attract new clients, and reinforce the value they provide for existing clients, advisors need to take the time to brand themselves in their local communities, in order to capitalize on their knowledge, insight and experience. Establishing a personal brand requires an ongoing effort to remain a relevant local — and even regional — voice on insurance and other financial matters.

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