When Amazon announces plans to enter new markets, traditional businesses are wary of losing market share — and with good reason. Just yesterday its market value crossed a trillion dollars, becoming the second American company to do so. But more to its core, it is consistently looking to radically change the way consumers think, shop and spend on goods.

Earlier this year, J.P. Morgan Chase, Berkshire Hathaway and Amazon.com announced a partnership to improve healthcare costs and improve services for their U.S. employees. Additionally, Amazon.com Inc. reportedly considered whether to offer home insurance, as well as setting up an insurance price comparison site in the U.K.

For many businesses, the question is this: How long before Amazon steps on our turf?

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Denny Jacob

Denny Jacob is an associate editor for NU PropertyCasualty360. Contact him at [email protected].

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