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Business meeting (Image: Shutterstock) Make it clear you understand the customer’s problem and lay it out clearly.  (Image: Shutterstock)

To put the importance of proposals in proper perspective, they are far more than a vehicle for conveying your message. They are your message.

Sadly, proposals that could be winners are often rejected. They may be filled with information, but the message gets lost, and they fail to capture the recipient’s imagination.

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