We now live in a world of renting, leasing, subscribing, and sharing of services and products, rather than flat out ownership being the norm. From meal kits and clothing to fresh razors and tackle boxes for fishermen, there are subscription services for just about everything. In fact, 15% of on-line shoppers have subscribed to an e-commerce service over the past year, with 46% of respondents subscribed to an on-line media streaming service, according to a recent McKinsey report.
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