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Defending against reputational attacks. The advent of social media has drastically affected how quickly an organization must respond to attacks against its reputation. (Photo: Shutterstock)

Have you ever stopped to think about what your reputation is worth? Good reputations take years to create, but can be damaged in mere minutes in today’s instantaneous social media world.

If you are the CEO of a company, it is probably something you and your colleagues have considered. Even our personal reputations have value. Whether you are in sales, an SIU investigator, a claims professional, a risk manager or some other type of insurance specialist, your reputation gives you credibility (or not) as the case may be.

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Patricia L. Harman

Patricia L. Harman is the editor-in-chief of Claims magazine, a contributing editor to PropertyCasualty360.com, and chairs the annual America's Claims Event (ACE), which focuses on providing claims professionals with cutting-edge education and networking opportunities. She covers auto, property & casualty, workers' compensation, fraud, risk and cybersecurity, and is a frequent speaker at insurance industry events. Contact her at [email protected]

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