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Alex Goldfayn

Subconscious fear hobbles salespeople more than anything else — but it’s easy to change from being timid and reactive to being bold and proactive, Alex Goldfayn, CEO of The Revenue Consultancy, whose clients include Amazon and Sprint, tells us in an interview.

The market strategist’s newest book is “Selling Boldly : Applying the New Science of Positive Psychology to Dramatically Increase Your Confidence, Happiness, and Sales.” (Wiley-April 2018), a Wall Street Journal bestseller its first week published (week ended April 8).

Using the principles of positive psychology, which home in on honing one’s strengths as the path to success, Goldfayn argues that advisors can overcome destructive fear and hence grow financial services sales.

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