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auto insurance shopping The number of consumers shopping for personal auto insurance has actually gone down not up. (Photo: iStock)

If you follow the insurance industry at all, you’ve no doubt read stories about the disruption of the traditional personal auto insurance market by InsurTech start-ups like Lemonade or Metromile. You’ve probably also seen many ads touting the ease with which consumers can buy personal auto insurance online with just a few clicks.

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Rosalie Donlon

Rosalie Donlon is the editor in chief of ALM's insurance and tax publications, including NU Property & Casualty magazine and NU PropertyCasualty360.com. You can contact her at [email protected]

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