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auto insurance shopping The number of consumers shopping for personal auto insurance has actually gone down not up. (Photo: iStock)

If you follow the insurance industry at all, you’ve no doubt read stories about the disruption of the traditional personal auto insurance market by InsurTech start-ups like Lemonade or Metromile. You’ve probably also seen many ads touting the ease with which consumers can buy personal auto insurance online with just a few clicks.

Based on the stories and ads, it would be reasonable to assume that an increasing number of consumers are shopping around, comparing rates and coverage. But that’s not the case, according to a new report by TransUnion. Instead, the percentage of consumers shopping for personal auto insurance declined to its lowest level in four years.

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Rosalie Donlon

Rosalie Donlon is the editor in chief of ALM's insurance and tax publications, including NU Property & Casualty magazine and NU PropertyCasualty360.com. You can contact her at [email protected]

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