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How AI is changing insurance. Siri, Alexa and Cortana could be the new voices for insurers who choose to utilize today’s artificial intelligence and voice-activated devices.

I’m not suggesting it will happen tomorrow, but the convergence of advanced analytics and voice-controlled consumer devices, such as Apple’s Siri, Amazon’s Alexa, and Microsoft’s Cortana, will present a fascinating opportunity for insurers. Based on the consumerization of IT and evolving customer expectations, this is more of an inevitability than a possibility.

As voice-activated devices become cheaper, more sophisticated and ubiquitous, consumers are choosing them as a means of convenience. There is no longer a need to visit Google to start a search, NASDAQ to check stock prices or iTunes to buy a song. In fact, these devices now provide the interface to a growing multitude of applications, allowing consumers to easily access what they want when they want it.

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