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It's time to stop tinkering, says insurance marketing and managing expert Peter van Aartrijk. Elevate the entire position of customer and prospect marketing with the right resource, strategy and investment. Solid growth will follow. (Photo: iStock) It’s time to stop tinkering, says insurance marketing and managing expert Peter van Aartrijk. Elevate the entire position of customer and prospect marketing with the right resource, strategy and investment. Solid growth will follow. (Photo: iStock)

National Underwriter recently spoke with Peter van Aartrijk, principal of the insurance branding and content-marketing firm Aartrijk and the management consultancy Chromium. Here are some highlights from that conversation.

Rosalie Donlon

Rosalie Donlon is the managing editor of National Underwriter Property & Casualty magazine. You can contact her at rdonlon@alm.com.

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