Overlapping circles If you're thinking that marketing is simply a waste-of-time activity, you're missing out on sales opportunities. Guaranteed. (Photo: Shutterstock)

As much as we'd like it to, consistent success in sales doesn't just magically happen. As sales organizations, insurance agencies need to take a very intentional approach to distributing time, resources and financial investments across both prospecting and marketing activities to find that sweet spot for sales success.

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