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Targetting the next generation of insurance customers, Travelers asked millennials what they wanted in an insurance plan, and came up with Traverse.

Millennials are credited — or blamed, depending on your point of view — with accelerating the pace of disruption in the insurance industry. Thanks to their habits of buying online, on mobile devices and at all hours, start-ups like Lemonade began selling insurance online, conducting all transactions electronically, using chatbots to answer customer questions and customizing the product offerings to be “just enough” insurance primarily for the millennial market.

Now, a more established carrier is targeting the millennial insurance market with TraverseSM, from the Travelers Companies, announced today. It’s described as “a personal insurance product targeting millennials and insurance customers who may not need a traditional home or auto policy.”

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Danielle Ling

Danielle Ling is an experienced video journalist and business reporter. As associate editor, Danielle manages all multimedia and reports on industry news and risk-related coverage, managing all weather-related content. A University of Maryland and Philip Merrill College of Journalism alum, Danielle previously served as a video journalist for Verizon FiOS 1 News NJ, Push Pause. Connect with Danielle on LinkedIn or email her at [email protected].

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