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Amplify your message and drive engagement through promotion across multiple channels including paid social media posts, sponsored listings on traditional search engines and influencer marketing. (Photo: iStock) Amplify your message and drive engagement through promotion across multiple channels including paid social media posts, sponsored listings on traditional search engines and influencer marketing. (Photo: iStock)

The auto insurance industry has embraced new techniques to engage today’s digitally-savvy consumer. But many traditional property and casualty insurance providers have been slower to prioritize digital marketing.

With the influx of new InsurTech players built for the modern consumer, however, it’s critical that legacy insurers start to prioritize online marketing. Developing and executing a comprehensive strategy designed to reach and engage potential customers at multiple touchpoints is the best way to generate the greatest number of quality insurance leads this year.

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