Once agents start implementing a content marketing strategy, it doesn't take long before they begin to wonder how often they should be posting new content and how often they should be emailing their contact list. The rate at which blogs are posted and emails are sent is often referred to as a "marketing cadence" and it's a crucial element of your content marketing strategy.
What kind of cadence is best for agents who want to improve their content marketing? The answer is, not surprisingly, "It depends." There are several factors that agents must consider when trying to answer the question for themselves.
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