Half of all small and midsize businesses (SMBs) in the U.S. experienced a data breach in the past year — and 55% experienced a cyber attack. So why are so many SMBs not making cyber insurance a priority?

Related: Cyber liability insurance market: Equal parts promise and peril

According to the Insurance Information Institute, 34% of SMBs do not believe they will be the target of an attack, while 37% cited cost as a reason.

This month’s edition of NU’s “Chalkboard” looks at some of the figures surrounding the cyber landscape.

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