Many insurance agents treat social media marketing like dieting:They know they should do it. About once a year they get motivatedto try it (again).
When they don't see results, they're quick to give it up.Without seeing progress, it's right back to the donuts.
But unlike dieting, the results for successful social marketing are harderto define than a number on a scale. If you want to sustain along-term social strategy, you need to figure out how to tell whenyou're winning.
Continue Reading for Free
Register and gain access to:
- Breaking insurance news and analysis, on-site and via our newsletters and custom alerts
- Weekly Insurance Speak podcast featuring exclusive interviews with industry leaders
- Educational webcasts, white papers, and ebooks from industry thought leaders
- Critical converage of the employee benefits and financial advisory markets on our other ALM sites, BenefitsPRO and ThinkAdvisor
Already have an account? Sign In Now
NOT FOR REPRINT
© 2024 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.
