Insureds should involve their insurance broker in the managementof their insurance claims.

Why? Because an effective claims advocate will maximize returnon insurance investment and minimize the impact of poorly managedclaims and negotiated settlements on insurance pricing.

Risk is inescapable. Rather than crossing our fingers and hopingfor the best, or ceasing all activity in an ill-conceived effort toavoid risk, policyholders acknowledge the ubiquity of risk whileseeking to manage it by transferring it to insurance products.

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