Unlocking the feelings of prospects to tailor the perfect pitch is a goal of salespeople, brokers and advisors the world over.

Although you may not attain perfection, a recent research project by Chubb may help keep your pitch from flying off course.

Chubb, the world's largest publicly traded property & casualty insurer, recently debuted a resource center designed to help independent insurance agent and broker partners, as well as financial advisors, to engage more effectively with current and prospective clients.

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Ronald Pechtimaldjian

Ron, who is Executive Editor of ThinkAdvisor, has worked for the website since 2010, when he helped design and launch the site. Previously, he was a staff editor at The New York Times News Service for 18 years, editing TimesDigest, a daily digest of The Times distributed worldwide. He also edited The New York Times International Weekly, a syndicated news section with a global readership of over 6 million. Ron received a B.S. in Communications from University of Texas at Austin. He also attended University of London, studying Art, Architecture and Theater.