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Our culture is rapidly evolving into one of instant gratification. As services like Uber, Amazon Prime Now, and TaskRabbit continue to grow in popularity, consumers expect to be able to order almost any product or service and have it delivered instantly.

A recent survey by the Pew Research Center found that 72% of American adults have used some type of shared or on-demand online service — a number that will continue to grow. In other words, it’s time for businesses to embrace on-demand products and services, including commercial insurance carriers.

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