The importance of patent risk insurance is starting to really sink in. Brokers know that their clients need only scan the news for stories on the latest infringement cases to understand that buying patent insurance is a smart decision.
But for some, buying patent insurance is like planning for retirement: Yes, it's the smart thing to do, but there's no real sense of urgency.
Perhaps the sense of urgency will come when business owners consider where their companies are in their respective lifecycles. How would patent litigation affect a company's ability to get funding, go public, acquire a company or be acquired themselves?
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