Patent risk is an exposure every company faces, so it's only a matter of time before an infringement letter or lawsuit is received. (Photo: iStock)

After 35 years in the insurance business, Bill White is convinced that patent insurance is the next big thing.

White, a partner and leader of the venture capital group at Woodruff-Sawyer & Co., works with VC firms to design patent insurance programs that provide broad and cost-effective coverage for their portfolio companies. While these VC firms typically fund tech startups, White knows patent risk is an exposure every company faces — and it’s only a matter of time before an infringement letter or lawsuit is received. The rapid adoption of the coverage by these VCs, White says, will soon make patent insurance commonplace.

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