It’s no secret that the millennial generation’s lifestyle habitsare having a major impact on the economy. They’re digital natives.They’re putting off marriage and children. They’re choosing torent, not buy their homes.

And perhaps most significantly, they’re a generation saddledwith student debt in a job market that offers little opportunity torecoup their losses. In other words, financial peace of mind is inshort supply.

All of these factors have contributed to a rise in the renters'insurance market, but there’s another insurance product nipping atits heels: pet insurance.

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