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Imagine it’s the height of hurricane season as water surface temperatures in the Atlantic tick upwards to dangerously high levels.

A massive low-pressure system, named by the National Oceanic and Atmospheric Administration (NOAA), takes a sharp northwest turn just a few hundred miles off of Florida’s southern coast. Reports of the coming storm transcend the niche media devoted solely to the weather, ballooning into a national story leading the six o’clock news in cities across the country. A Category 4 hurricane is roaring towards the southeast U.S. coast with no signs of slowing down.

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