They may like you, your agency, or your funny commercial, but they don’t likeinsurance.

When I attended my very first insurance training course back in2000, the instructor said something to us I will neverforget. He said, ”Congratulations, you get to sell a product thatnobody likes, understands, thinks is too expensive, and only usewhen something bad happens.” Talk about a kick in thepants for a young guy getting ready to take on the world.

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