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Customer expectations are raising the technology ante for insurers. (Photo: Shutterstock)

It’s no secret that property and casualty insurance carriers are facing new horizons as customers — influenced by the digital offerings from multiple industries — come to expect the same ease of interaction and purchasing from their insurer. Whether you’re talking about young digital natives, Generation Xers or baby boomers, JD Power (2016) found that nearly 75% of shoppers obtain quotes and research insurance online.

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