We've all heard the age-old adage, "innovate or die."

In today's rapidly changing and evolving business world,innovation and creativity have become anindustry mandate. Insurers are facing a new reality, driven byemerging disruption, rapidly changing technology risks, anever-shifting web of compliance demands, continued globalizationand evolving marketplace conditions.

Faced with increased pressure to innovate, create and adapt, theinsurance industry is tasked with embracing a mindset of constantevolution. However, creating an organizational culture that fosterscreative thoughts, cultivates fresh ideas and quickly adapts toindustry changes can be challenging. The first, and arguably mostimportant step, is to fill the professional ranks with individualswho are highly innovative and creative. Finding talent with the critical skills neededto thrive in a rapidly evolving industry requires insurers torethink their current recruitment and engagement strategies.

Build a culture of innovation

Attracting and retaining inventive thinkers
 requiresorganizations to develop a company culture that promotes andembraces innovation. One key to creating the right environment isto highlight your organization's acceptance of new thoughts andideas. Consider introducing "unstructured" time for employees toinnovate and create. Solicit feedback and insights from allemployees on crucial business concerns. Embrace and celebratebrainstorming and idea sharing. Promote an "open door" policy foremployees to share their ideas with management — no idea is too bigor too small. Put a process or program in place for ideasubmissions and make sure to follow-up and follow-through.

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