Brokers and their prospects are getting the drift: Patent riskcan be a very real and devastating threat for all types ofcompanies, and patent litigation insurance is a critical failsafe. Itis, in fact, as important as any other business insurance— and well worth adding to a P&C productportfolio.

But what should the savvy broker and client look for in a patentinsurance product? What sets a top-tier product apart from itscompetition?

Simple: an actuarial approach to assessing risk based on harddata.

More data = better risk assessment — and a morecustomized policy

As with any type of insurance, one size does not fit all. Healthinsurance premiums, for example, take into account a wide range offactors and details outside the typical sex, age, height andweight.

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