3-step process

Step 1 Identify your ideal market. Step 2: Research what interests this market good place for prospecting Step 3: Find a way to sponsor, promote or participate in these organizations or groups. Related: 9 ways to make better prospecting connections

Take the networking strategy online

LinkedIn and other networking sites

CXO Group (For CEOs, CFOs, CIOs, CMOs and more): 135,737 members.
Human Resources (HR) & Talent Management Executives: 383,112 members.
Equestrian professionals: 5,926 members.
Hunting, Fishing and Outdoor Professionals: 9,850 members.
U.S. Lacrosse Members: 8,554 members.

Grow your target insurance market

large commercial lines deals

What market segments are waiting for you?

Key takeaways

Go online and search for your target market: ______ conference or ______ trade show (for instance, “construction conference” or “construction trade show”).
Attend the events that make sense for your market and your budget.
Network with the professionals at these events, on their level.
Brainstorm a list of ideas using this article to inspire ways you can participate, present or sponsor content.

Jeremiah D. Desmarais (jdesmarais@jeremiahdesmarais.com) is a 23-time award-winning financial marketer, TED Speaker and philanthropist that has been featured on Forbes, CNN, and Worth. His work has generated over two million insurance leads and helped advisors in over 51 countries. His #1 best-selling book, is available at www.TheShiftNation.com.

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