3-step process

Step 1Identify your ideal market.Step 2: Research what interests this marketgood place for prospectingStep3:Find a way to sponsor, promote or participatein these organizations or groups.Related: 9 ways to make better prospectingconnections

Take the networking strategy online

LinkedIn and other networking sites

  • CXO Group (For CEOs, CFOs, CIOs, CMOs and more): 135,737members.
  • Human Resources (HR) & Talent Management Executives:383,112 members.
  • Equestrian professionals: 5,926 members.
  • Hunting, Fishing and Outdoor Professionals: 9,850 members.
  • U.S. Lacrosse Members: 8,554 members.

Grow your target insurance market

large commercial lines deals

What market segments are waiting for you?

Key takeaways

  • Go online and search for your target market: ______ conferenceor ______ trade show (for instance, “construction conference” or“construction trade show”).
  • Attend the events that make sense for your market and yourbudget.
  • Network with the professionals at these events, on theirlevel.
  • Brainstorm a list of ideas using this article to inspire waysyou can participate, present or sponsor content.

Jeremiah D. Desmarais ([email protected])is a 23-time award-winning financial marketer, TED Speaker andphilanthropist that has been featured on Forbes, CNN, and Worth.His work has generated over two million insurance leads and helpedadvisors in over 51 countries. His #1 best-sellingbook, is available at www.TheShiftNation.com.

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