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An injured driver argued that the State Farm insurance agent from whom he had purchased his policy had committed fraud by representing falsely to him that State Farm would treat him like a 'Good Neighbor.' (Photo: Bigstock)

This story is reprinted with permission from FC&&S Legal, the industry’s only comprehensive digital resource designed for insurance coverage law professionals. Visit the website to subscribe.

The U.S. Court of Appeals for the Eleventh Circuit has ruled that an insurer’s advertising slogan – “like a good neighbor, State Farm is there” — was “puffery” and an insured could not claim that it amounted to a misrepresentation of material fact sufficient to support a fraud claim against the insurer. 

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